Changes to Google Keyword Tools and How to Maximize Success While Using Them

June dua, 2021 5 min read

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How does Google Keyword Planner work? If this is really a recurring question you’re typing into your search engine, you’re reading  the right article. We will teach you a quick step-by-step on how to perform  using the new Google Keyword Planner tool.

If you haven’t used this tool before, you’re in luck. If you’re an experienced PPC specialist, you will notice that Google made some changes for their keyword planner this year.

Now, the keyword planner tool helps you discover new keywords and searches for words or phrases that relate to your business or product. The great thing about the keyword planner is that you get insight into how often keywords are used and searched for over the course of different routines. You will also get bid estimates per keyword  —  this is particularly helpful when you’re just starting out and have a restricted budget. You need to make an educated decision on how much to spend per keyword.

Starting keyword research

Let’s say we’re starting a fresh pasta business in   —  they are the steps you will need to follow in instruksi to complete successful keyword research. You are going to log into your Google Ads account and choose “Tools & Settings” through the menu, and on the drop down menu under “Planning, ”  you will see “Keyword Planner. ”

You will then select “Discover New Keywords. ”

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Here, we will enter the keyword that represents our business or products. We added “fresh pasta” and the location, Florida.

In this screenshot, we have a lot of information that we will discuss in detail.

The yellow highlight reminds us of the location targeting, language, platform, and date frame used to look at the data for  these keywords.

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Blue highlight is a new beta feature that Google added recently that has made keyword research much easier. With this new feature, our time used on the keyword research tool has dramatically decreased. It groups keywords by branded or non-branded, type of pasta, tapal with vegetables, cheese and other items which makes  it easier to search for the correct keyword. For example, we don’t want our pasta to have branded terms since we’re which makes it homemade and selling, so we would uncheck the stores from the “Brand or Non-Brand” section.

The green highlighted section shows where Google moved the grouped keyword option. You can research for keywords by yourself, or you can add keywords from auto grouped keywords.

Grouping your keywords

When utilizing keywords, you can decide tips on how to group them. You have mutlak control over how you want to group each keyword for your plan. For example, we’ve selected some keywords we want to advertise that represent our business service, homemade pasta. The highlighted keyword is a keyword that we would not want  to add since it’s most likely a person aiming to make their own homemade pasta rather than buying  it fresh. This is one way to perform keyword research  —  the other is by using groups.

Here you will switch from keyword view to group view:

Group view automatically groups all of the keyword themes by groups. For example, here we see that all of the homemade pasta keywords have been conveniently grouped together. This is especially helpful when performing a quick keyword search. We can open the groups, look at the keywords, and decide if we want to add them to the keyword plan or not.

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Keep in mind that some branded keywords may slip through the funnel. At the end of the day, the refined keyword tool continues to be in beta. Keywords that you don’t want to advertise for, such as pasta shapes, bon appetit and hello fresh, can be added as a negative keyword on your account. After selecting the keywords you desire in your campaign, you will add them to your plan.

Keyword forecast

Congratulations! You’ve just completed your Om google ads keyword research. Now what?

The “Forecast” section of the keyword planner contains berserakan estimate of  the traffic your campaign will receive. In this section, you will see that the estimate relies upon the information that is highlighted in yellow. Here you can see how changing bidding strategy, locations, languages and other items  can affect your results.

Now, this is a new update that we noticed and will be interested to see how we can use this new asset moving forward. I’m talking about a new location forecast section in the keyword planner.

We changed location to nationwide in order to see additional location data.

It’s proven time and again that Google's keyword tool remains one of the most popular tools advertisers use when performing keyword research. It will be interesting to see what other kinds of beta features Google will keep implementing with time.  

Author: admin

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