The idea of attracting both new guests to book and past guests to rebook is attractive, and there is no better way to leave an impression than to be able to reach out to them.
To do this you need to establish a connection with people and build an email list.
You can do this and I’m going to explain how.
How to Build an Email List Introduction
I have heard independent hotel, resort, inn and bed & breakfast owners say
“I'm just a small property owner, not an international internet marketer, why would I need an email list?”
The usage of the internet, tablets and smartphones is the norm for most people and for you to be successful as or more successful than your competitors, you have to be online, in front of your customers.
You may be active in the world of online marketing, and email and guest list building is an aspect that you should be utilized to increase business and your online presence.
I have mentioned many times before, it is imperative to build trust and establish a relationship with your customers. People typically choose businesses and in your case, return to properties they feel they can trust.
Email and guest list building is a great way to build your customer base and establish a sense of kinship around your brand and your property.
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Why Build an Email List
Email lists can increase your property’s business for several reasons.
• When people opt-in and give you their email, it is a huge sign of trust
• People are on their email 24/7, and giving you their personal email address shows that they are interested in what you have to say
• Email marketing will increase the chances that people see your content
Think about it, how often do you normally visit any company's website? Daily? Weekly? Probably not as often as you check your email.
Email marketing is an excellent way to notify your customers about property updates, news, or even specials and deals you may be offering.
Ultimately, email marketing is a cheap, fast way to reach your customers while building traffic to your website and increase your customer base.
Continue reading or watching and I will share more strategies to build an email list along with techniques for writing your emails and articles…
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