VIDEO CLIP: ‘They revive’ Cantinflas along with artificial intelligence

The advertising campaign entitled “Soriana, that of all Mexicans” brought back one of the most important figures of the Golden Regarding national movie theater: Mario Moreno.

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Might 4, 2021 3 min learn

This informative article was translated from our Spanish edition using AI technologies. Errors may exist for this reason process.

This story originally appeared on Cine Premiere

By Brenda Medel

Soriana, the particular Mexican supermarket chain, released its new campaign titled “Soriana, that of all Mexicans” upon social media and television. Nevertheless , this campaign has broken conventions, as these people bring back one of the most important figures of the Golden Age of national movie theater: Mario Moreno “Cantinflas” . Move right this moment, at the best of this note, the supermarket commercial!

Through a declaration, the Soriana company acknowledged this work as a feat in its business strategy because for the first time the popular deep artificial technology has been used in the country to ‘resurrect' such an important character in appear culture Mexican as “Cantinflas” is. With this, the actor and comedian gets the very first Mexican to be recreated with this technique.

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Image: Soriana via Cine Premiere

“Quiubo chatos? Perform you know that consistently filled me with satisfaction? Being Mexican, ” recites the comedian in front of the camera, accompanied by a reddish background. The concept of the commercial can be simple: “Cantinflas” appears to highlight several of the weather and cultural values of Mexican families, which regardless of the trade, profession, gender or age enhance the which means to be part of a great family.

“Seeing again upon the screens the great ‘Cantinflas' takes us back as Mexicans to the particular dozens of characters that made Mario Moreno well-known, where the pride to be Mexican was reflected in most his films, and today, thanks to technology, we can really feel Again, ‘Cantinflas' and Soriana are authentically Mexican in all their expression . It is also a pride to end up being one of the 1st to utilize this technique within Mexico, since thanks in order to this type of technologies we are able to feel Cantinflas get into our homes, making a lot more present Mexican pride, ”the organization highlighted in the particular statement.

What exactly is deep fake technology?

In very easy words, deep fakes use a kind of artificial intelligence called deep learning to create images of false situations or events. That is, replacing the particular likeness of one person to another through movies or any digital medium using unsupervised algorithms generally known as RGAs and combining them with existing videos or pictures. In this way this is easy to sign up for people, celebrities or fictional characters in audiovisual materials in which they have by no means participated ( via ).

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