Making use of Virtual Events to Drive Awareness, Brand Loyalty and Revenue

July 9, 2021 8 min study

Opinions expressed by Business owner contributors are their very own.

While in-person events have been mostly non-existent more than the past year, the world is opening back up plus eagerly looking for opportunities to connect in person again.

Actually though people are the majority of pumped up about this  in-person factor of the future following the year of lockdowns, there’s an even bigger chance that will go unnoticed by most entrepreneurs:   leveraging virtual and hybrid events to increase recognition, brand loyalty  and revenue. I personally see virtual and hybrid events beginning to play a part that brings the advantages of digital courses, movie marketing  and communities all into one powerhouse advertising channel.  

However in order to perform that, you have to first understand how the industry has recently changed, how these changes produce opportunities  and then also methods to leverage those possibilities to your advantage.

The pandemic transformed events

Whenever the pandemic hit, the events industry was switched upside down. Both health concerns and legal restrictions produced hosting an event of any size virtually impossible.

Companies that will relied on events as a marketing channel scrambled to replace the potential clients and revenue that experienced suddenly evaporated, while companies that served the event market and those whose company models were based upon their own events were hit even harder. The particular industry as a whole faced a $30 billion dollars loss, completely decimating numerous businesses.

But adversity creates opportunity.  

Spencer Elliott and Patrick VanDusen noticed these challenges and kicked their event streaming software company, ViewStub, into higher gear to help other people thrive through this unforeseen crisis.  

Join Our Free Affiliate Marketing Training Course. This Makes $100-$500 Daily

“We always knew a virtual component would become incorporated into most occasions once organizers realized exactly how much revenue these were missing out on by not really offering the option. The particular silver lining that arrived out of the pandemic is entrepreneurs learned that by offering a digital aspect of their events through a single platform, these people could serve more of their own target customers and create more money, ” Elliott explains.

While lockdowns have been lifted and we’ve mostly came back to normal life, the particular event industry has been permanently transformed.

Related: The ongoing future of Events Is Shiny and Big

Adapting today’s event industry

Events are the $77 billion industry, plus it’s only going to continue growing — especially now that people realize virtual events are a lot more than just a hyped-up webinar.  

The cooperation between Home Depot  plus country music artist Anthony Paisley is an ideal example. At the elevation of the lockdown, Home Depot granted exclusive gain access to a concert by Brad Paisley for customers who purchased $50 or more in gift credit cards. The event, which ran on ViewStub’s platform, has been a massive success on all fronts, resulting in more than 110, 000 gift cards sold  and over $6 million in revenue.

“What I found most fascinating concerning this particular event is usually that it was most about creating a memorable experience, ” ViewStub co-founder  Patrick VanDusen says. “By concentrating on that, not only did Home Depot produce a tremendous revenue, yet they also strengthened brand loyalty, which will have a compounding effect upon all of their advertising efforts. ” 

Data shows that while people might want to attend, these people can’t always make this to an in-person occasion because of travel limitations, prior commitments, costs and  countless other reasons. One particular of the biggest training entrepreneurs and event organizers alike have learned through this is that the particular capability to host a virtual or hybrid event network marketing leads to greater attendance plus revenue. Consequently , giving attendees that option is not just a smart business decision, but it is usually also an essential option  today. And with that will virtual component, events can become both a practical revenue stream and also a powerful marketing channel that provides you an advantage over competition.

How to host an event that will drives awareness, brand loyalty  and revenue 

Offer an choice for virtual attendance

It is important you can do is create sure you possess a virtual component to any activities that you host. There’s simply no excuse not in order to since a majority of the developing world has broadband web, and the technology necessary to enable virtual attendance is really simple and inexpensive these days. We’ve already covered the fact that offering the option to attend virtually increases attendance, and since a result, revenue.  

Have a plan for promotion inside your event

Whether your event is used to promote your business or the event itself is your company, you’ll need a plan in order to promote whatever you sell. I want to highlight the importance of planning this ahead of period because performing it on the particular fly will almost often lead to it coming off as sleazy and overly promotional to your guests.   The main element is to advertise when it’s relevant, preceded by a smooth and logical segue, and adopted by a strong contact to action.

Additionally, it’s critical that will attendees can immediately purchase your products and solutions online or schedule the consultation. You want these to take action when their emotions are at a high point. If they wait until after the occasion, they’re less likely in order to follow through.

Deliver massive worth in your content

In case you fall short to deliver massive worth from start to finish, virtual attendees will start tuning out or leaving because they’re sitting with home with every distraction possible at their fingertips. The key is in order to provide useful content shown in an engaging manner  with high production high quality.

The content component is relatively straightforward. You will be sharing knowledge that will you’re an expert upon. You’ll just need to break it down within a way that makes it informative, simple to understand  and entertaining.

After a year of Zoom meetings, we all of the know that no one wants to stare forever at a speaker’s encounter or their slide outdoor patio. In order to  keep people’s attention, you’ll need to ensure that your delivering presentations are engaging and that you can switch between several cameras and the glide deck. This takes a lot of equipment, knowledge  and experience, so We suggest working with a professional AV team in order to ensure it goes smoothly.

Create attendee engagement an integral part of your occasion

Delivering a way for participants to engage is essential to maintaining their attention, and it also helps to foster a sense of community, creating stronger loyalty to your brand. According to David Phelps of investment local community Freedom Founders, this really is important not only for the particular success of your event but also for the success of your attendees.

“Engagement helps people procedure and retain the information they learn at your event, which gives them a lot more value, ” Phelps describes.   “So after a presentation, it’s critical in order to organize smaller, structured breakout sessions. When attendees discuss the content amongst themselves, it is more personal and highly relevant to them. You possess to remember that they’re trying to absorb the tremendous amount of recent information, and this helps all of them do that so these people can then implement your own advice to achieve their own goals. ”

It’s especially important to are the virtual attendees within this, otherwise they will certainly feel left out. Ideally, there should be both a video and textual content component here, and you should possess someone from your team acting as a liaison between in-person and virtual attendees.  

Ensure that your tech will support the particular event

While most businesses nowadays have broadband, the add speed on most plans is not sufficient to maintain the video flow. Your upload speed should be at least 100 Mbps — this  is 4 to five  times quicker than what exactly is provided in most base internet programs.  

It’s also smart to perform a few test runs prior to your event to create sure that your hardware, software  and web connection just about all work properly and may support your needs.

Related: Why Virtual Conferences May Be Here to Stay

Virtual events will be your new secret marketing weapon 

There’s no denying that putting a virtual occasion together can be a lot of work, but it’s really worth it because when you’re armed with the right tools and knowledge, your own event may become a powerful tool.

All of us are still in the beginning of using virtual events as an advertising channel, and that’s specifically why you need to begin immediately. As we’ve noticed with literally every various other new channel, early adopters will always reap the particular greatest benefits.

Author: admin

AffiliateLeakz - Affiliate Marketing Secrets Exposed