Nowadays Pinterest Ads arrives in Mexico. We tell you using them to promote

Mexico became the very first Hispanic country in Latin America to receive this particular platform, after its start in Brazil.

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May three or more, 2021 5 min read

This article was translated from our Spanish edition using AI technology. Errors may exist due to this process.

Pinterest announced the particular arrival in Mexico from the ad service, Pinterest Ads , for all companies in the republic.

In this way, Mexico became the first Hispanic nation in Latin America to receive this platform, after its launch in Brazilian. Through a statement, the social networking indicated that inside the coming weeks this will be working closely with advertising agencies and selected brands to develop good practices and community successes.

The interest of the public network in the country wide market is not astonishing since only in Mexico they have 23 million exclusive monthly users. According to the brand, people make use of Pinterest to discover concepts: for their wardrobe, intended for their new home, to get their next vacation.

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Image: Pinterest

“97% of top lookups on Pinterest are unbranded, which is why the service is such a good effective place to get to people while they are usually still considering their following purchase and haven't chose on a brand. Pinterest can be one of rare systems where it is actually feasible for brands to interact with new customers who are intentional, open and make purchasing decisions, “the social network said in the statement.

“We are pleasantly amazed with the receptivity associated with advertisers and agencies in order to our Ads in Brazil, where we launched per month ago as our first country in the region. Therefore, we now have decided to accelerate to reach Mexico now, where brands will be able to achieve our audience of a lot more than 23 million users, according to comScore, by means of inspiring content in different formats, like image, video or product catalog.. Brands play a significant role in the platform, which makes it simpler for users to find the inspiration to create the life they need, and we are usually very excited that now they can do therefore through ads, ”said André Loureiro, CEO of Pinterest for America. Latin.

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Image : Pinterest

Pinterest is a good place to advertise and actually sell. According to an Adweek study, 49% of Pinterest users enter through a catalog and 30% of its users upon mobile devices use the application to decide their own purchases.

Pinterest Ads is basic to use and in order to start you must perform the following:

  • Create your own Pinterest business account. Do it right here .
  • Create dashboards and start pinning relevant content material to them.
  • Start following other Pinterest users or manufacturers related to your product.
  • Join use Pinterest Ads (Promoted Pins). You can do it here .
  • Click Ads at the top of the screen, in that case Create ad.
  • Click Ads within the navigation panel in the left side.
  • Select the Pins you wish to promote:
    • Click on the icon to filter ads simply by format or to present only existing ads.
    • Click All Hooks to see all of their Pins or Boards to select Pins from their boards.
    • Click on the particular search bar to research for a specific Pin number.
    • Click Every Pins , then your icon to open the particular Pin generator and create an organic Pin. To create multiple Pins, click at the top of the Pin number generator screen or click the icon on a Pin to duplicate it. In order to edit or delete several Pins, click the Select All of checkbox at the top of the screen or the checkbox alongside individual Hooks, then click Edit Selected or Delete Selected . As soon as complete, click Publish to create your natural Pins.
  • Under Selected Pins, click Review Selected Pins to add details to your advertisements:
    • Review and edit the advertisement name to change how your ad will end up being tagged in your reports .
    • Review plus edit the ad destination URL and add optionally available tracking parameters.
  • Click Start .
    • If your campaign is missing required information, the errors may be highlighted in red on the left side of the screen.
    • When almost everything is in order, your pins will go through an advertisement review process to make sure they follow Pinterest's advertising suggestions .

Find more information upon the standard Pinterest page of Mexico .

Author: admin

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