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Ecommerce brands face an amazing amount of competition these days, from new brands launching day-to-day to online retail giants like Amazon and Walmart.
Any and every advantage needs to end up being leveraged to command market attention and pull customers away from the other options. Creativity goes a long way when marketing on-line, and it can provide the brand an advantage when going head-to-head with competitors selling identical products.
Many of the particular most popular D2C brands are successful solely for their creativity. Their products are usually typically outsourced from overseas, and identical products — often from the same manufacturer they use — can be purchased just for a fraction of their own cost.
Why would a consumer spend $60 on an item when he or the lady can purchase an identical item — less the branding — for $15?
It almost all circles returning to the creativeness used, from the branding plus packaging to the marketing. Creative brands tell their tale through their messaging, marketing and advertising. Let’s seem at some reasons the reason why creativity can be an ecommerce brand’s biggest benefit in a crowded market place.
Brands turn out to be more appealing by improving current options
As mentioned above, several D2C brands take current products and slapping custom made branding on them, bringing them to market and selling hundreds of millions of dollars worth of products via social-media advertising.
Why are these brands able in order to do insane volume and the “blank” product, which can be found on Amazon and websites such as AliExpress, is passed over even though it will often price only 10 to 20% of the actual “branded” edition retails for?
It’s all about the creative marketing and community factor these D2C brands are usually leveraging — from user-generated content being repurposed in order to showcase the community factor and spark more sales to the creative social-media video ads being created.
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These manufacturers take products that as soon as collected dust in warehouses and have turned them straight into brands worth millions of dollars with zero intellectual property or any proprietary innovation or technology.
Creative branding makes consumers immune to price-comparison shopping
This particular circles back to the point above and will be just further proof that will creativity can get consumers so interested and attracted to a brand that they don’t search for more affordable options even though these people exist in plain sight.
Take the popular at-home teeth-whitening products for example. Several very well-known D2C brands sell these types of for between $79 and $199, whereas identical kits can be found upon Amazon for less than $15.
Are they a lower-quality item? Are they less effective? No. They are similar and often made by the same manufacturer. So why do consumers not turn to Amazon for the generic edition and spend upwards of 15 times the price to buy the popular D2C brand version?
It’s because of the way the particular product was marketed and introduced. Using a mixture of broad Facebook ads after which remarketing via the Pixel, a brand can get very innovative in terms of what kind of follow-up ads it displays you.
When the targeting and technology readily available for marketing is combined along with a very creative team at the rear of the product, it’s game more than, which is why these new D2C brands are being deemed overnight success tales. They have such higher margins and drive this kind of high volume. It’s a great problem to have.
It allows marketing to be launched through multiple platforms plus delivery methods
A creative brand provides endless options when it comes to marketing platforms to leverage . Just to provide you an example, let’s assume you are the D2C health and fitness brand plus want to put with each other a massive campaign for a new type of protein pubs. The following platforms are usually available to leverage: Facebook, Instagram, Google (organic), Google (paid), YouTube, TikTok plus Pinterest.
This is just the sample of the many different platforms available, with each providing you a different content format to use. Creative brands can take full advantage of each choice, create amazing content that leverages creativity and pull in customers — away from other options.
Think of wildly successful brands that you support. Where would you discover their creative marketing? All over the place, right? When a product can market from each angle imaginable and provide its messaging via every single content format available, this is the way a product becomes the true brand.