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“El Buen Fin 2021” , which will happen from November 10 in order to 16, is coming up. The COVID-19 pandemic sped up the learning curve of business in Mexico and inside the world. These a few months allowed us to better realize consumer behavior within a “new normal”, helping us modify as entrepreneurs and little business owners.
In an environment of moderate economic recuperation and greater consumer confidence, competition for seasonal sales this year will be extreme. Unlike 2020, this time around every competitors understand the name of the game: on-line sales, supported through all possible channels. GoDaddy lately conducted its 2021 Entrepreneurship Survey , where we discovered about the knowledge of Philippine entrepreneurs this year, so all of us want to share several recommendations on digital strategies that will help make a difference for your business this sales season.
The very best digital strategy is the particular sum of all digital methods
Inspite of the challenges faced simply by both entrepreneurs and consumers this past year, “El Buen Fin” 2020 reported MXN dollar 36 billion in web commerce sales according to the particular Mexican Online Sales Organization (AMVO), which results in a lot more 15% of total product sales. In this year's edition, the high expectations keep on. For this reason, companies looking in order to get a piece associated with the cake during this shopping season will need to develop a competing digital strategy.
When starting out there, many entrepreneurs wonder in the event that they should focus upon selling through social media, marketplaces , or on their own websites. The good news is that you don't possess to are complementary methods; A digital strategy that will combines several of these sales options can assist you achieve more customers. AMVO data indicates that 61% of consumers first inquire about the products that interest all of them in Internet search motors, which could direct them in order to both company websites and marketplaces that have the product. While a marketplace functions like a virtual supermarket with a large model of products, through their particular own online shop, small business owners and entrepreneurs may personalize the customer encounter, create greater brand acknowledgement and differentiate themselves through the competition., thanks in order to the high level associated with personalization that having their own website gives all of them. Both complement each various other.
Data from the GoDaddy Entrepreneurship Survey 2021 shows that brands and businesses are usually increasingly implementing different digital marketing strategies during the pandemic, a tactic at this point used by 69% of entrepreneurs. There are different approaches that individually give lots of benefits and are quite attractive, whether they use marketplaces , social networks, webpages or online stores; the best strategy is the one that integrates the most options, offering consumers everything in a single place.
Additionally, the GoDaddy survey found that 50% of respondents used online sales to help counter losses caused by lockdown thanks to the pandemic, and 32% of respondents documented reaching new niche markets for their products by means of digitization. However, variation inside strategy can lead in order to different results: while the vast majority of business owners are usually using social media (87%) and WhatsApp (84%) to communicate with customers, additionally it is real that a strategy Based only on social media platforms you may encounter significant limitations regarding the particular availability of information, the entire description of the products and the customization choices.
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Associated with shopping encounter more flexible for your customers
One of the best methods to give your customers more flexibility is certainly to jump digital so that they have the option to purchase their items from the comfort of their own home. It is always useful to put your self in the shoes of your customers and think that about what would be the best possible shopping experience. Would you remember your reaction the last time you tried to buy something online plus the page did not really allow you to find all the options, or did not accept the transaction method you were planning in order to use? It is probably that moment of aggravation caused the abandonment of the purchase.
Flexibility is key to avoiding customers having to go through a similar experience. If a person have an online presence for your business upon multiple platforms, like various social media channels, make sure your customers can always go back to your website, where these people will find an online store with a finish gallery and information upon all of the most popular products. beyond the most famous options proven on social support systems or marketplaces .
An easy-to-use web site builder can help entrepreneurs create this user experience themselves, integrating an elegant online store equipped to display thousands of products with a few images for each one, guaranteeing digital payment with the main credit cards. credit, and also methods such as Mercado Pago and PayPal Apple Pay. The more options you can offer your customers, the better experience they will have with your brand.
Maximize your visibility and reach
Finally, it is crucial to consider the visibility of your business through search engine optimization (SEO) . This can be achieved through digital marketing tools such as Google My Business and others that are compatible with search engines like google such as Yahoo or Bing. But it is of use to complement the use of these tools with a content creator that enables creative and high-quality content for social networks, and even email marketing campaigns. A great and practical way to “check off” all of these points is by using a digital marketing suite that provides an built-in suite of marketing tools to connect with customers. takes us step by step.
At GoDaddy, we strive to provide Mexican entrepreneurs and small business owners with supportive advice and a comprehensive set of online tools that are easy to use and affordable so they can take full advantage of today's fast-paced digital environment.