Users of social networks belittled the brand because within their opinion, the advertisement would be normalizing the particular mistreatment of mothers.
Grow Your Business, Not Your Mailbox
Stay informed and join our daily e-zine now!
May 11, 2021 3 minutes read
May 10 is one of the most important marketing dates in various Latin American countries due to the fact it is celebrated on Mother's Day. Not surprisingly, brands seize the occasion to connect emotionally with their particular customers. Nevertheless , advertisers avoid always succeed.
This year the brand that tried but failed was FUD. The food brand presented a brief movie called Strong Words that sought to represent the challenges that Mexican mothers face in modern occasions which includes of the “strong words that they sometimes listen to from their children in different stages”.
This campaign also has some billboard and billboard ads. The campaign sought to demonstrate the reality behind the particular romanticism of Mother's Time in Latin America.
Join Our Free Affiliate Marketing Training Course. This Makes $100-$500 Daily
The particular worst mother's day advertising campaign of all time? photo. twitter. com/L3Rf41oqGf
– Isabel Zapata (@bestiecilla) Might 10, 2021
Inspite of the good intentions of the campaign, users associated with social networks criticized the brand because, within their opinion, it would normalize the mistreatment of mothers and that the campaign was insensitive to the fight for gender equality.
And the particular best. I really don't know how they dared to authorize something this horrendous. pic. tweets. com/9pgqhcut76
– Phabee (@conejo_quejoso) May 10, 2021
Like a mother, I interpret the following: son, a person can say ugly items to me but I can always rescue only the particular positive…..
Hey no shit! I am an individual, I take offense plus cried when you speak in my opinion that ugly. Just because I'm a mother doesn't mean that I have a tendency feel and that awebo put up with everything.
– Gogo-Girl (@Chik_Gogo) May ten, 2021
Nevertheless , users were furthermore heard celebrating the advertising campaign for not “sanctifying” or romanticizing motherhood like many various other brands. Additionally , they pointed out that the advertising campaign succeeded because people were referring to the brand.
It seems very real to me personally. Not all people are good children and not all women are great mothers
— April I. Maldonado (@AbrilMaldonadoM) May 10, 2021
They are talking regarding the campaign, it did its job.
– It's red, man (@itsred_man) Might 11, 2021
They are talking about the campaign, it did its job.
– It's red, man (@itsred_man) May 11, 2021
What do you think of this campaign? Perform you think it worked well in the mission?