The FUD Mother’s Day advertising campaign that people didn’t such as

Users of social networks belittled the brand because within their opinion, the advertisement would be normalizing the particular mistreatment of mothers.

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May 11, 2021 3 minutes read

This article was translated through our Spanish edition making use of AI technologies. Errors might exist due to this particular process.

May 10 is one of the most important marketing dates in various Latin American countries due to the fact it is celebrated on Mother's Day. Not surprisingly, brands seize the occasion to connect emotionally with their particular customers. Nevertheless , advertisers avoid always succeed.

This year the brand that tried but failed was FUD. The food brand presented a brief movie called Strong Words that sought to represent the challenges that Mexican mothers face in modern occasions which includes of the “strong words that they sometimes listen to from their children in different stages”.

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This campaign also has some billboard and billboard ads. The campaign sought to demonstrate the reality behind the particular romanticism of Mother's Time in Latin America.

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Inspite of the good intentions of the campaign, users associated with social networks criticized the brand because, within their opinion, it would normalize the mistreatment of mothers and that the campaign was insensitive to the fight for gender equality.

Nevertheless , users were furthermore heard celebrating the advertising campaign for not “sanctifying” or romanticizing motherhood like many various other brands. Additionally , they pointed out that the advertising campaign succeeded because people were referring to the brand.

What do you think of this campaign? Perform you think it worked well in the mission?

Author: admin

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