Pay attention to these tips so that you start seeing positive results on your own social networks.
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By: Andrea Navarro, Project Manager at SpicyMinds.
Regardless of the size of the company, having a clear communication strategy is vital to be on the minds of your consumers. And yes, whenever we say communication all of us mean that: a shared conversation in which their own feedback contributes significantly in order to your article marketing process. That will is why if you want to improve your social networks drastically, it is definitely important that you will be clear about who your audience will be and what they are actually interested in.
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Some things in order to keep in mind are:
1. Produce a strategic and cohesive picture
Before you start or even continue to publish content, think about the image you desire to show your viewers. A scattered look , with different tones of voice and irrelevant photos will drive all of them away even before they will want to start following a person.
Consider some time to establish the topic of your own great example of such, which channels your own audience really spends period on (you don't need to be on every available social network! ) And the tone associated with voice that will function best with them. Is definitely it formal, casual, enjoyable? Having each one of these considerations obvious will help you when you begin creating and publishing articles.
2. Post content that is really useful
Most users who communicate with corporate or brand accounts on social systems do so because they need to answer questions or even have a problem. That can be why you need to make sure that a person are ready to answer their questions as clearly and quickly as you can.
In the same way, create images that really attract attention and have visual coherence in between them. People are mainly visual and we pay out more attention to photos, first of all. Only if an image handles to get our interest, we are going to read the accompanying caption.
Speaking of captions, concentrate on writing text that is relevant and concise. Don't forget to pay attention to transliteration and grammar, as simple mistakes of this kind will make your brand name or company look careless and unprofessional.
Likewise, the text should be one of the primary indicates by which you motivate the audience to socialize with your brand significantly. The easiest ways to accomplish this are: ask all of them questions which they really need to answer, or ask them to make interactions like tagging another user who may be curious in the content you are sharing.
For example, if your own company sells ice lotion, you can ask your audience: “What topping do you put on your glaciers cream? “, Under the photo that demonstrates your own offer of flavors of toppings .
Or you could create: “tag the person a person would share this ice cream with” underneath a good attractive and colorful image of one of your products.
3. Measure your results and start implementing changes
Measuring the final results of almost everything you post is essential in order to understand how you can improve your strategy. Know the most important metrics of the social networks within which you are submitting and really understand exactly what they mean in conditions of growth of your own account, as well since the most successful kind of content and with which usually your users are connecting. It is also important to get into account the kind of photos that are usually most popular, what time you are posting plus what time they react the most for your blogposts, and so on. Take all of this information, analyze it on occasion (weekly, biweekly or even monthly) and determine the changes necessary to carry on growing.
Likewise, once you know the type of posts that performed the best, invest in a media strategy to market them. This will allow you to have more visibility with new prospects; The fact that your current users have got interacted with the post will give prospects more confidence to do so as well.
Well, here you have got them, these are the main tips to start to see changes in your interpersonal networks.