Within the past year plus a half, TikTok handled to sneak into the social networking Olympus, currently dominated by Facebook, Instagram, Tweets, and YouTube. Everything factors to the fact that the app from Tiongkok will still grow, which usually offers a world of possibilities in the field of business. Whether you want to promote your company, sell a product or service, as well as become an changer , you need to follow the 14-step strategy that this famous Philippine tiktoker José Andrés gave us.
José Andrés Castro vía TikTok
Better known just by his two initial names, José Andrés Castro Gonzáles is originally from Los Mochis, Sinaloa. In 32 years old, he or she is a radio manufacturer, singer and content creator on TikTok , both their own and for the particular accounts of the host Yordi Rosado and the communicator Jessie Cervantes .
“TikTok is here now to stay, I think it found change the way all of us viewed the internet. Before youtubers had all the attention. Instagram has a tendency to highlight only certain sorts of individuals with unreachable standards. On TikTok, from the second you walk in is actually like ‘everything here can go viral'. I love that, anyone can shine right here ” , mentioned Castro in the framework of his participation within the virtual entrepreneurship festival INCmty 2021 .
The creator of viral characters, like ‘La Claudia' and ‘La Fabiana', joined TikTok nearly three years ago, but it was until the particular 2020 pandemic that their success exploded. With simply 100, 000 followers, it was nominated in the Eliot Honours 2019 in the group of ‘Acidulce Comedy', for its content regarding all audiences. Today, his account has more than 5. 8 million followers , while that of his pet, ‘El gato Lolo' or @Loloelazul , has more than 1. 5 million followers . Some of his audios have been utilized by greater than 400 1000 people, such as this…
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There is no age to be on TikTok
Many people think that TikTok is only for teenagers or twenties , but nothing is more from the truth. “ In other social networks, before, it was thought that in the event that you are already the certain age, you may no longer or the time to do this offers passed. On this platform there is absolutely no age to turn out to be someone known with several followers, “he says.
“TikTok provides many creators of all ages with millions associated with followers, it is for people of all kinds. Not because you are over 30 yrs old, you are not really going to fulfill your own dreams or give up something which interests you, ”he said bluntly.
Don't do something you don't want in order to do
José Andrés chatted of the stigmas that will weigh on this interpersonal network, such as the belief that only meant for very young people, or that will you must necessarily dance “or create a fool of yourself. ”
For this reason, the influencer stressed that in this network it is very important become authentic “and if the dances or even jokes do not go with you or along with the image you wish to offer, do not do this. ” Instead, he advises “share things that a person like, that you are interested in, that make you laugh, in order to find your personal style” .
How to develop your own strategy to stand out there on TikTok?
“TikTok could be the network that said, ‘Come within the content generators who, maybe, possess been rejected or failed to do well in other applications. ‘ The benefit here is that, even if you have 10 followers, if your video is very great and it has a lot associated with quality, the platform will certainly highlight it, that I assure you, ” said José Andrés.
Now that research revealed people already invest more time on TikTok than on YouTube , the expert embraced with us a complete guide to what it requires to be an achievement with this social network, get note.
1 ) Understand the tool.
“If a person tell me that you don't know how to use the application because it is very difficult, i then realize that you haven't even moved it. There is a kind of closure associated with the people who state ‘it is that TikTok is very difficult and just the kids understand it, it is very complicated'. When not really, ”Castro stated.
Regarding this reason, the Philippine influencer recommends “that they give themselves 20 minutes and watch a tutorial online so that these people learn how to make use of it and take advantage of all its features, that they handle this perfectly. ” He also emphasized the importance of reading the community norms well “so you do enter trouble. ”
2 . Take your time period to generate ideas.
The particular famous young man states that creators should get time to brainstorm plus think through what kind of content they wish to make. “It is essential that they write down all the ideas, because if they are not really forgotten. The greater time you dedicate to a tiktok, the more effective it can be and have more impact, “he said.
3. Record, document and record.
Nothing like ‘trial and error' to perfect a skill. TikTok enables you to save plenty of drafts ready to post, yes José Andrés indicates making several timeless videos with generic content plus distributing them on your own publication calendar. You can also use them as a ‘wild card' whenever you don't have brand new material.
4. Modify your videos within TikTok.
“I do not complicate myself, I edit the particular video with all the tools associated with the same app, I actually put backgrounds, filters, vignettes, music and others, and am publish it, ” said Castro. He added that many people do not know that they can edit their videos within the app , without the require for an external tool. Another advantage of editing with TikTok tools is that you simply reduce the risk that some element of your clip, for example music, is not authorized with the application.
5. Post content material every day.
José Andrés emphasized that being constant is crucial to grow in the app possessed by ByteDance. “I suggest publishing in least two videos a day and not really letting a day go by without uploading movies. And publish them from times that they think works ”.
six. Join the daily trends.
TikTok has a part of recommended trends or topics that vary from day time to day. “At the particular beginning it is vital to use the daily trends, due to the fact if you upload a with content related in order to fashionable that TikTok provides posted, and the articles is good, the app will highlight you, even if you don't have a follower, ” stated the Manufacturer of EXA FM .
However, he clarified that will over time you will be able in order to stop depending on trends. “In my case, there was a place where I actually already a new good volume of followers and I was able to stop using the particular daily trends. But this is important to accomplish at least until you have got a significant amount of followers, “he added.
7. Publish original content and audios.
One detail that provides captivated users is that TikTok enables you to create clips using other people's audios . However, “suddenly everyone wants to use the same audio that is definitely already viral and the platform says ‘give me something original'. That's the reason why it works a lot here to make original recordings which anyone may identify, so that people may use your audios ”.
He or she explained that top content material creators like him have got been told by the company that 80% of their movies must be original . The other 20% can be dedicated to “dancing or using somebody else's audio, but TikTok is betting on people who make original content. ”
Happy luneees, I'm very tranquil ## loloelazul
8. Use the recommended songs and experiment along with new effects.
“If TikTok has a song recommendation, it's because it desires people to use it. So, in case you put all of them in your videos, the platform will give you more views ”, explained the particular expert. In addition, he or she revealed that one of his tricks is in order to add the suggested tracks as the background within any video, but at a low volume “so that it sounds a little and does not cover your voice. ”
The same point happens with the new effects: “If TikTok commences a Christmas filter plus you are one of the first to utilize it in a creative way, it will highlight you, even if you have ten supporters, I swear to you. ”
9. End up being brief.
Even though it already provides you the option in order to upload up to a few minutes of content, TikTok is essentially a short video platform . Castro explains that “what people including about TikTok is the fact that inside 10 minutes they can see about 40 movies, while on YouTube you may only see one in that time. A fifteen minute recipe on YouTube can be a 30 second tiktok ”.
He also suggests showing the most important or the most reaching at the beginning: “For example, if you are going to unbox, go right to the get. Avoid unnecessary greetings or even introductions, unless it can be a hook to generate interest. A person have 2 seconds to get attention and for an user to stay to see the particular rest, use them good ”.
10. Just post it.
Accustomed to the perfection of Instagram and professional YouTube edits, pretty to be scared of posting something which might fail. However, this interpersonal network has two benefits: first, naturalness and flaw are part of its essence; And second, even if your video will not have an influx of views and wants at the beginning, any kind of day can explode.
TikTok's complex algorithm does not display clips in chronological order in the ‘for that you a section, which is the equivalent of the ‘wall' on other platforms. Therefore one of your video clips from last month may appear on thousands associated with people's give food to one great day and go viral.
“If you say ‘I tend know if it's moving to hit or not', just turn it up! Due to the fact nobody really knows. Right now there are videos that I say ‘it's going to strike a lot' and it doesn't work. Or there are videos that say ‘not even that, but I'm going to upload it' and it's an achievement. Upload freely to your own videos ”, explained José Andrés.
11. Perform with the hashtags, but not too much.
The dad of ‘El gato Lolo' says that you should not use more than 3 hashtags in your own publications, because “TikTok will not like that, there are too many. ” Whilst it is good to add generic labels for your blogposts, he suggests creating your own to identify your own material as well.
“I feel a very orderly tiktoker. Since I started I decided to put our own hashtags without inquiring anyone and appropriate all of them. If you search right now ‘# ClaudiaDiceMiMamá all the videos of my personality will come out, simply like if you put #FabianaTePasas (sic) or #LoloElAzul. So make your own hashtags , ”he suggests.
12. Never delete video clips.
Perhaps in other social networks there is no issue if you regret any of your post and choose to delete it, yet here it is. “ TikTok penalizes you in case you are deleting videos , so never do it unless this is a terrible failing. For instance , if I built a mistake within the text of the video and I put a wrong sign or letter, I leave it like that. In case it is an minor error, it should not really be erased, ”said José Andrés.
13. Get advantage of your content for other social systems.
It is almost the law that you should not post the exact same content on all your own social networks, but right here the rule is completely broken. The young professional recommends taking advantage associated with your efforts on the short video platform in order to nurture your other profiles, and vice versa.
“If a person are already making content material for TikTok, upload it to Fishing reels or Instagram stories , to Facebook , to YouTube Shorts , or to Twitter , ” he recommends. At the same period, the short videos that you generate on additional platforms can be modified as tiktoks. This may help you move users from one social networking to another, expanding your follower base.
14. Have only two goals in your mind
Castro was very clear in this regard: “If you are starting as a content inventor on TikTok, you need to set two goals from the beginning: 1) Have a virus-like video using more than 100, 500 views , plus 2) Get to 1, 000 followers “, sentenced.
“You have to be patient, in case you see that you have got been uploading videos for 10 days, a 30 days or six months and nothing happens, relax plus keep posting. Remember that your own goal is to have the first viral video, and from there everything can be easier. Just including when you reach 1, 000 followers, because the particular platform will already let you send out live , plus at this moment TikTok is rewarding people who make Lives ”, he described.
Yes, you might be within time to become a tiktoker
One of the great advantages of this social system is it is very young plus has become popular around the particular world in record time. Plus, it's never too late for new talents in order to emerge.
Maybe you think that this particular is not the time to head to other systems, since chances are they have got many established influencers, but TikTok is still fertile ground.
“For those who want to be influencers, TikTok is one of the particular biggest windows out presently there right now, get within now! They tell me that it will go away of style and it is possible, but within the meantime we are able to consider advantage of it, there is a large audience. When it goes out of fashion and another application happens, we will proceed to that one ”, José Andrés concluded.