Many netizens wondered if it has been real or was this a montage, that's the way the company responded.
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August 11, 2021 4 min go through
With the top of the largest building in the world, the particular Burj Khalifa , the impressive Emirates Airlines commercial has been filmed, casting doubt upon the veracity of the content.
At 828 meters , the particular luxury airline filmed a commercial conceptualized and sent by the company, with the help of Primary Productions AMG, based in Dubai.
The 30-second video had been produced after the UAE was removed from the red list and moved to the amber listing in the UK, Daily Pakistan reports, while it went viral.
On the beginning of the particular clip, a woman will be seen wearing the Emirates uniform holding several signals that she passes little by little to complete giving a message: “Moving the Usa Arab Emirates to the Amber list of the uk has made us feel towards the top of the world. Take off Emirates. Fly better ” . At the end, the camera zooms out and takes a shot of the magnificent view of Dubai.
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And despite what many may think, that one do not use any type of green screen or special effects, unfortunately he the particular result of rigorous planning, training, testing and safety protocols. As the same company showed with another video regarding the process to achieve such a feat.
How was the particular Emirates Airlines commercial made?
One of the most recurring doubts is usually whether the woman in the frame was a real member of the Emirates crew. The company described that it did forged the employees and although there were some willing and capable candidates, it ended up hiring a professional skydiving structure, Nicole Smith-Ludvik, in order to ensure safety. According to Sam Chui , the region exactly where the protagonist stood had a circumference of 1. 2 meters.
The same medium explains that the filming began with dawn to capture the light of the fantastic hour. As for the team, including the major star, it began its ascent before dawn. It took all of them an hour and 15 minutes to climb from the particular 160th floor of the particular Burj Khalifa . It was easy? Intended for nothing, the whole team needed to climb several ranges and climb stairs inside of a tube to achieve the top. The filming lasted approximately 5 hrs.
Nicole wore a safety use under her Emirates consistent, which was attached to a custom platform plus was attached directly to the pinnacle. For that shots, a single drone has been used to film the particular entire sequence.
“We are always looking to defy the norm and push the limits at Emirates. We do it every day through our revolutionary services, our best product plus of course, through the advertising. The calm plus confident cabin crew observed in the advertisement is a good embodiment of our own front-line team, serving travelers and making sure their safety. We are proud in order to be among the honored few who have already been allowed to film on top of the Burj Khalifa and even more proud to be capable to showcase our gorgeous city, Dubai, ”said Friend Tim Clark , President of Emirates Airline.
In truth, there have been few who may have stepped to the top, for the brief list are Tom Cruise and the crown prince of Dubai, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum.
Nicole Smith-Ludvik, is an adventurous woman, parachutist, tourist, hiker and yoga trainer. She shared the video on Instagram and mentioned. “This is, without a doubt, one of the most amazing and exciting stunts I have actually done. A big say thanks to you to Emirates Flight companies for their creative marketing and advertising idea! It was a pleasure to be part of the team ”.