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Much want food and fashion, e-commerce marketing and advertising is heavily impacted simply by trends. New, click-worthy ways to catch customers’ attention crop up all the time, and taking notice of which methods are relevant to your brand is key to keeping relevant in the on the web marketplace.
This particular year has seen a lot of development whenever it comes to e-commerce marketing strategy. Though not every trending marketing technique will work with every online store (and several trends are classics moving back into the mainstream), sellers of all encounter levels will benefit from investigating how current fads may positively impact engagement and revenue.
With social media influencers having only existed for the last few years, this e-commerce online marketing strategy is practically brand-new. Influencers, or even social media users along with large followings, are frequently prepared to serve as marketing conduits for products they will believe in—for a cost. Their endorsements come in numerous forms, from individual Instagram posts and YouTube presentations to a sponsored number of TikTok videos. And with over 70 percent associated with the US population holding at least one social networking account, these relationships can hold the key to increasing traffic to your online storefront. Influencer article pricing can vary broadly, and if you can not swing for the first possible relationships which come to brain, try checking out micro-influencers, or social media customers with smaller yet highly-engaged followings.
It’s unfortunate but true: buyers are a lot more likely in order to purchase an item with pleasant packaging than an item that looks lackluster upon arriving at their front door. Regardless of product effectiveness or even fit, consumers want the products they use to look good. And in an extremely visual social media planet, appearances matter more compared to ever. The attractiveness of a product could make or break a consumer’s decision to tap your Instagram ad, browse your virtual storefront, and ultimately make a purchase—at every step in the process. It’s a significant reasons why Glossier , an online-only cosmetics brand, is so successful; despite the corporation producing standard makeup plus skincare products, its minimal “millennial pink” packaging fishing bait even skeptical buyers straight into trying those products in your own home. By serving up your own products in aesthetically pleasing (and even environmentally-friendly) baby bottles, boxes, and wraps, you can appeal to consumers’ desire to live an equally pretty lifestyle.
QR codes cracked in popularity at the height from the COVID-19 pandemic as businesses sought methods to reduce physical contact. As it turns away, these boxy little unique codes is an easy method to keep customers connected with your brand. They can be placed on item packaging to link back to your social media, fulfillment surveys, or a discounted page for loyal customers’ follow-up purchases. QR codes can also be put into stickers and business credit cards to provide a path to your storefront designed for anyone new to your own brand. By implementing cleverly-placed QR codes, you may reach customers where they will already spend a huge amount of time: their own smartphones.
This is a tried-and-true e-commerce marketing plan that’s here to keep. By building connections with other website owners (such as bloggers), you may be in a position to create a partnership in which you link to one another’s websites. These links are known in the marketing globe as “backlinks, ” plus they significantly boost your own site’s SEO, as lookup engine algorithms view backlinked sites as more steadfast and legitimate. The Amazon FBA business grinderPUNCH , which offers eyewear for a range of demographics, has used this technique by experimenting with earning backlinks on affiliate marketer websites. The result? A search engine boost, plus an increase in potential prospects who wouldn’t have recognized about grinderPUNCH if not for their relationship with the site that posted the particular backlink.
Video clip marketing
When you have noticed that most of these trends are extremely visual, you wouldn’t be wrong. The Internet is a visual space, where customers love to be amused; just consider TikTok and Instagram Reels’ rise in popularity in the last year. From quick, 10-second clips in order to long-form content on Youtube . com, video offers you the opportunity to show off a product’s many uses, answer often asked questions, demonstrate assembly, and more in a good engaging way that does not sacrifice your brand’s personality. And when you aren’t quite convinced yet, consider this particular: YouTube is the world’s second-largest search engine after Google. Users there are usually looking for your content!
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These popular marketing strategies each offer the chance to increase awareness around your brand, convert skeptics, and build customer devotion, regardless of the size of your e-commerce business. Which trend will you test first?