4 Social Media Marketing Trends to Implement in Your 2021 Strategy

Social media and marketing trends are constantly evolving. Here are four social internet marketing trends that I believe every business online needs to implement and prioritize in 2021.

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June 16, 2021 4 min read

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With the rise of social media marketing comes the increase in marketing being leveraged across these platforms. Every day, more businesses are realizing the infinite potential that social media marketing has. Even brick-and-mortar businesses that have existed in the same capacity for decades  are now jumping on the social media bandwagon — and rightly so.  

Never has it been easier to identify, find and sell to our target audiences through social media. With infinite resources at our fingertips, we have the ability to instantly talk with just about anyone we like (whether or not they respond is definitely an entirely different story).

Now, at least a whopping 91% of businesses are marketing on social media. With that being said, the social media landscape is evolving faster than ever, and order to keep up to date, we have to be aware of the latest trends. Listed below are 4 social media marketing trends to incorporate in 2021.  

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Stories over feed posts

In a recent move, LinkedIn jumped on the story bandwagon. Why? Because more and more people are opting to view stories   rather than scroll the newsfeed. Stories are more exciting,   simply because they are only up temporarily, and in part because they give more of a glimpse into people’s everyday lives.

The element of scarcity, combined with humans being natural stickybeaks, gives stories the ultimate power to form a more personal bond. Have you ever followed a specific entrepreneur or influencer on social media for a prolonged period  and then seen them in real life? To me, it seemed I actually already knew them. Opting towards spending additional time and energy towards stories   is a great way to build unbreakable bonds with your audience.    

Short-form storytelling

I’m a big believer that our attention spans as a collective are getting shorter and shorter — and so are companies like Microsoft. Many people simply don’t have time or patience to watch a five- to 10-minute video without scrolling further down their feed. Becoming skilled in condensing your content down to 90 seconds or less is a great way to retain your audience’s attention, keeping them interested enough to not scroll past. This is a big reasons why Instagram reels and TikToks are so powerful — they’re short, entertaining and often an example of visual, short-form storytelling.

Artificial intelligence (AI) ad-tracking

We all know that technology is evolving at an astounding rate. The thing that was cream-of-the-crop a couple of years ago  is now old news. With the vast majority of businesses spending money on ads, a lot of time and energy has been poured into their optimization to ensure you can outperform your competitors, without making a battle of  that has the  biggest ad-spend budget. This where AI-tracking shines.

With the ability to read data a large number of times faster than humans, AI-tracking can take your ad optimization to a whole new level. According to Australian digital marketing agency Yakk Digital ,   clients return-on-ad-spend has increased by a whopping 25 percent  since implementing AI-tracking for ads. By optimizing your ads using AI, you'll significantly  reduce your cost per lead and ultimately, make more money.  

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Connection and community

If the pandemic has taught us anything, it’s that we humans crave connection more than we ever thought. Staying connected with our community is crucial, and  most great brands and marketers know  the best way to build a brand is to make a community behind it.    

Human beings crave significance, and that significance often comes from being a part of online communities. This could come  in the form of joining the livestream of someone they admire  or being in a Facebook group of like-minded individuals, but connection and community go hand-in-hand,   so keep that at the forefront of your mind and marketing strategy.  

Social networking has undoubtedly passed the test of time and is here to stay. In order to leverage it to your greatest ability, keep up with all of the latest trends, incorporate them in your strategy and most importantly, be consistent.  

Author: admin

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